Position: Senior Manager Content Creation

Department: NAM Corporate Communications

✓ Lead and engage the Corporate Communications Content Creation team and set the content strategy to creatively communicate key topics to all NAM employees.

✓ Lead creative direction and concept development & oversee the execution to create engaging content (storylines, videos, photos, existing imagery, graphic design visuals, copy and talking points, scripts, etc.) and communication tools that follow Corporate Communication’s creative vision in style, quality, and messaging.

✓ Oversee live broadcast events for all-NAM initiatives in partnership with Internal Comms, Events and IT.

✓ Ensure content and tools created by the team and other parties is compliant with global standards and brand identity & guidelines.

✓ Drive internal media design & creative vendor strategy and direct efforts of external vendors (i.e. copywriting, photography, graphic design, video production and editing, etc.); manage contracts, budget and external efforts.

✓ Directly support the President of adidas North America in his endeavor to promote the many opportunities and inclusive culture our workplace offers.

✓ Proactively partner with Corporate Communication Team to understand and deliver against key objectives by conceptualizing, pitching and creating effective content

✓ Create briefing and delegation processes & formats for Content Creation NAM team to allocate team resources that ensure efficient & timely deliverables

✓ Provide comprehensive expertise for assigned functional areas towards team and business partners.

✓ Partner with Global Corporate Communications team to align on global priorities, update on initiatives and share best practices.

✓ Ensure smooth operation of the business by taking on ownership for related actions and overseeing workbacks that provide visibility & approvals to key stakeholders.

✓ Interpret analytical insights to continuously improve content performance.

✓ Manage and track content budgets & expenses.

Position: Senior Manager Digital Publishing

Department: Global Brands. Marketing. Newsrooms.

✓ Strategically create a best in class consumer journey through copywriting, content creation, and innovative activations to ensure campaigns are optimized to serve target consumers with captivating storytelling across Instagram, Twitter, Facebook, YouTube, Pinterest, Snapchat, and TikTok. Establish a Brand voice and tonality and express them through effective community management when interacting with consumers.

✓ Category focuses are US Football, Baseball, Hockey, Lacrosse, Volleyball, and Basketball.

✓ Create a culture of testing and optimization with the mindset of consistently winning or learning in order to maximize team potential.

✓ Hire, develop, and inspire a team of assistant managers to achieve high levels of retention, engagement, and performance while promoting career growth and accountability through individual development plans.

✓ Leverage analytics to evaluate and evolve the end to end consumer experience across multiple channels and digital touchpoints such as display, CTV, programmatic, SEO, affiliate marketing, online video, and more.

✓ Managed relationships with external agencies, and vendors, and partners to maximize the impact of digital marketing initiatives.

✓ Partner with the in-house media agency to establish a strategy for paid media advertising to drive awareness and website traffic through social media placements, OOH, programmatic, and editorial.

✓ Build creative briefs, and manage through execution, while collaborating with internal or external creative agencies to bring content and activation plans to life. Consistently manage $1MM+ in Marketing Working Budget with frequent budget reconciliation.

✓ Create product authenticity through influencer and athlete product seeding and marketing strategies to align with priority commercial Brand campaigns to maximize reach and exposure to new audiences.

✓ Collaborate with Wholesale partners such as Dick’s Sporting Goods, Eastbay, and more, to create joint campaign rollouts across various digital touchpoints in support of joint product launches through both DTC and Wholesale (in-store and e-commerce) channels.

Position: Digital Manager Account Activation (Amazon)

Department: Global Sales. Concept to Consumer. Digital Planning.

✓ Developed and implemented extensive digital marketing strategies to support channel objectives and drive brand awareness and revenue growth through premium presentation of adidas' storefront on Amazon's marketplace.

✓ Partner with Trade Marketing, Sales, Merchandising, Marketing Communication, to understand objectives for Brand and Wholesale initiatives and provide recommendations on how to implement them across the Amazon digital ecosystem.

✓ Create campaign briefs, and manage through execution, while managing relationships with external agencies, and vendors, and Amazon partners to maximize the impact of digital marketing initiatives.

✓ Accountable for planning, executing, and evaluating our Amazon marketing programs, brand partnerships, and product campaigns to achieve Brand and commercial goals. Manage annual $10MM+ Sales Annual Working budget dedicated to content creation and media buying for ad placements on Amazon’s platform.

✓ In a test and learn environment, I analyzed key performance metrics to measure the effectiveness of campaigns to make data-drive decisions to optimize performance.

Position: Manager Social Strategy & Community Management

Department: Global Brands. Marketing. Newsrooms.

✓ Communicate the adidas message to the consumer through the creation of a social media strategy, both organic and paid media, while creating engaging storytelling with unforgettable content experiences and driving conversation both one to one and at scale, and connecting them to adidas’ wider digital world such as blogs, affiliate marketing, membership, SEO, email, and website/app.

✓ Category focuses are Women's Training, Running, and Brand.

✓ Leverage analytics to evaluate and evolve the end-to-end consumer experience across social media platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, and Snapchat.

✓ Hire, develop, and inspire a team of assistant managers to achieve high levels of retention, engagement, and performance while promoting career growth and accountability through individual development plans.

✓ Partner with the internal procurement team to source, on-board, and manage relationships with external partners and vendors.

✓ Partner with the in-house media agency to build strategies for paid media advertising to drive awareness and site traffic through channels such as social media, OOH, programmatic, display, editorial and more.

✓ Build creative briefs, and manage through execution, while collaborating with internal or external creative agencies to bring content and activation plans to life. Consistently manage a six-figure in Marketing Working Budget with frequent budget reconciliation.

✓ Create product authenticity through influencer and athlete product seeding and marketing strategies to align with priority commercial Brand campaigns to maximize exposure to new audiences.

✓ Collaborate with Wholesale partners to create joint campaign rollouts across various digital touchpoints for joint product launches.

Position: Assistant Moderation & Engagement Manager

Department: Global Brands. Marketing. Newsrooms - Running, Hockey and Brand.

✓ Support in communicating the adidas message to the consumer through social media, both owned and paid media, while creating engaging storytelling through unforgettable content experiences which driving conversation both one to one and at scale, and connecting them to adidas’ wider digital world such as blogs, affiliate marketing, membership, SEO, email, and website/app.
✓ Category focuses are Global Hockey, NAM Running, and Global/NAM Brand.
✓ Consumer and influencer Surprise & Delight strategy (seeding) around key campaign products.

Formally launched and created the social strategy for @adidasHockey across all major platforms shortly after adidas partnered with the NHL as the official on-ice apparel provider, and due to the success of the launch strategy, I was fortunate to be featured in an article through an online publisher, Front Office Sports, that lives at the intersection of sports and business. It can be found HERE.

Position: Retail Marketing Team Lead (Portland Employee Store)

Department: Global Sales. Marketing. Direct to Consumer.

✓ Create and maintain the annual activation program calendar for the adidas Portland Employee Store that’s aligned to the US brand calendar, cultural moments, and reactionary business opportunities in order to drive in-store foot traffic.
✓ Lead and inspire a team to create and execute industry leading activations.
✓ Promote a high-performance culture by setting clear expectations, balancing capacity to priorities, and prioritizing time for individual development.
✓ Forecast and maintain budget alignment for approved activations.
✓ Lead in planning and creating business plans to clearly define objectives & KPI’s.
✓ Lead in writing the creative project brief when involving support from an in-house design agency.
✓ Partner with brand communications, retail, events, sports marketing, and merchandising to build and project manage in-store activations.
✓ Provide regular program status reporting to primary partners and leaders to keep informed.
✓ Conduct project debriefs and report-out KPI results and learnings.
✓ Attend or virtually support the activation events or programs as required to ensure exceptional execution.

Position: Web Community & Social Media Manager

Department: Digital Marketing.

Overview: Manage content creation, publishing, and overall campaigns across multiple social media platforms while leveraging media buys. Partner with the internal retail team to market localized, in-store activations and promotions and loyalty programs. Establish internal communication processes to funnel consumer feedback to our product development teams.

Education:

Aloha High School | Aloha, OR

Portland Community College | Portland, OR

Portland State University | Portland, OR

Weber State University | Ogden, UT

• Secondary Education & Spanish Literature

UCLA | Westwood, CA

• ABA Understanding Motivation and Behavior of Neurodiverse Students